Alternative Investment, Foundation Asset
The World Gold Council is the market development organisation for the gold industry. Working within the investment, jewellery and technology sectors, as well as engaging in government affairs, their purpose is to provide industry leadership, whilst stimulating and sustaining demand for gold.
Diversified portfolios which contain non-traditional (or "alternative") assets such as private equity, hedge funds, real estate and commodities can be enhanced by adding a discrete allocation to gold as a foundation.
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